The Clash of the Titans – Social Media Vs. OldSkool Marketers
Let me present to you, the Titans: On the left corner – heavyweight Marketing Professor (self proclaimed heavyweight), Mark Ritson. On the right, petit & strong, Social Media Queen, title defender...
View ArticleDefining A USP In 3 Simple Steps
In a world where’s so much sameness, there has to be a way to make yourself, or your company, stand out. There has to be a way to let people know what is special about you, your company, your...
View ArticleWhy you shouldn’t create a marketing strategy
A world-class marketing strategy creates very little value. The value is created when you implement that strategy #outsourcedCMO Strategic plans are a waste of time, and money. Consultants and...
View ArticleBigger Spend = Quicker Growth?
I often wondered what makes certain companies grow faster than others. What makes a company like Tesla, for example, overtake established market leaders like General motors, or the European or Japanese...
View ArticleShould Brands In-source or Outsource to agencies?
In our industry, when a client decides to replace their agency with internal resources, it seems like a major loss to agency-land, and in some respect, it is. It’s not an easy decision for a company to...
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